Tarun Thapa Tarun Thapa Digital Creator
Case Studies

Real Campaigns. Real Screenshots. Real Numbers.

No mockups, no invented figures — these are actual Google Ads and Meta Ads accounts I've managed, shown exactly as they appear on the dashboard.

Verified Results

Two Google Ads accounts, tracked before and after a full campaign rebuild — plus one Meta Ads account running four separate campaigns for four different businesses at once. Every screenshot below is straight from the ads dashboard.

Google Ads

Real Estate Business — Website Leads Campaign

A 30-day before-and-after comparison after restructuring keyword targeting, ad copy and bidding strategy for a real estate client in Dehradun. Same monthly period length, same business, same budget range — just a properly rebuilt campaign.

Before — 30 Jun to 28 Jul 2026
Google Ads report before campaign optimisation for a real estate business in Dehradun showing 315 clicks and 12 conversions
After — 30 Jul to 28 Aug 2026
Google Ads report after campaign optimisation for a real estate business in Dehradun showing 1050 clicks and 48 conversions
Clicks
315 → 1,050
+233%
CTR
2.8% → 5.9%
+111%
Avg. CPC
Rs 35.70 → Rs 14.29
-60%
Conversions
12 → 48
+300%
Google Ads

Coaching Institute — Phone Call Leads Campaign

For a coaching institute in Dehradun where enquiries mostly happen over a phone call rather than a form fill, the campaign was rebuilt around call-tracking and call-focused ad extensions instead of just website clicks.

Before — 30 Jun to 28 Jul 2026
Google Ads report before optimisation for a coaching institute in Dehradun showing 480 clicks and 18 phone call leads
After — 30 Jul to 28 Aug 2026
Google Ads report after optimisation for a coaching institute in Dehradun showing 1120 clicks and 67 phone call leads
Clicks
480 → 1,120
+133%
Phone Call Leads
18 → 67
+272%
Avg. CPC
Rs 24.50 → Rs 13.40
-45%
Cost Per Lead
Rs 653 → Rs 224
-66%
Meta Ads

One Ad Account, Four Businesses, Four Live Campaigns

This single Meta Ads account manages four completely different businesses at once — a restaurant, a coaching institute, a dermatology clinic and a separate coaching classes brand — each with its own objective, budget and audience. Same dashboard, same 30-day window (30 Jul to 28 Aug 2026), four very different results.

Meta Ads Manager report showing four live ad campaigns for a restaurant, coaching institute, dermatology clinic and coaching classes in Dehradun
01 Restaurant

Messaging Conversations

  • Results 165 conversations
  • Cost per result Rs 78
  • Daily budget Rs 500
  • Link clicks 420
  • CTR 2.34%
02 Coaching Institute

Messaging Conversations

  • Results 228 conversations
  • Cost per result Rs 82
  • Daily budget Rs 750
  • Link clicks 685
  • CTR 2.61%
03 Dermatology Clinic

Website Leads (Patients)

  • Results 142 leads
  • Cost per result Rs 145
  • Daily budget Rs 1,000
  • Link clicks 1,045
  • CTR 3.12%
04 Coaching Classes

Website Leads (Students)

  • Results 196 leads
  • Cost per result Rs 72
  • Daily budget Rs 600
  • Link clicks 1,180
  • CTR 3.48%

Want To See What This Could Look Like For Your Business?

Every account above is run the same way I'd run yours — direct access, real numbers, no vanity metrics.

— Tarun